Smart Tips for Getting Your First 100 Customers — and Beyond
Introduction
If you're a small business owner, you already know how tough it is to get noticed online — especially when you’re just starting out. But there’s a free tool sitting right inside your Google Business Profile that can help you stand out: Google Posts.
Whether you’re trying to get your first 100 customers or grow your existing base, using Google Posts effectively can set you apart from competitors who simply “set it and forget it.”
In this guide, I’ll show you how to use Google Posts to attract more customers consistently, and give you a free downloadable checklist to help you post like a pro.
What Are Google Posts?
Google Posts are short updates that appear directly on your Google Business Profile — the one that shows up on Google Search and Maps when someone searches for your business or related services.
These updates can include:
- Photos
- Offers
- Events
- New products
- Promotions
- CTAs like “Call now” or “Book”
The goal? Convert searchers into customers by showing that your business is active, trustworthy, and has something valuable to offer.
Why They Matter (Even After 100 Customers)
Many small business owners stop optimizing their online presence once they get traction. But in today’s competitive landscape, consistent visibility equals consistent growth.
Google Posts help you:
- Stay top of mind
- Promote current deals and services
- Show off recent work or testimonials
- Drive immediate action
And here’s the best part: it’s free and takes just a few minutes each week.
4 Types of Posts That Work
-
Promotions & Offers
“Get 10% off this week only!”
-
Events
“Live music every Friday — reserve your table now.”
-
Product Highlights
“Now serving our new Mango Smoothie — come try it!”
-
Behind-the-Scenes Updates
“Check out how we make our handcrafted candles.”
Quick Posting Guide
- Log into your Google Business Profile
- Click “Add Update”
- Choose a post type (Offer, What’s New, Event, Product)
- Add a headline, photo/video, short description, and CTA
- Hit Post — it goes live instantly
📥 Free Download: Google Post Checklist
To make posting easy, I created a simple checklist you can follow every week.
It includes exactly what to include in your post to make it effective, consistent, and customer-focused.
Final Thoughts
Google gives you visibility — but you have to show up.
Whether you're aiming for your first 100 customers or your next 1,000, Google Posts are a powerful, underused tool to grow your business — especially if you're a local business trying to reach people nearby.
Start small, post weekly, and stay consistent. Your next customer might be searching for you right now.
Want Help Growing With Google?
If you need help setting up your Google Business Profile, writing posts, or automating your growth — I help small businesses just like yours get results.
👉 Contact me to learn more.